Joint development for becoming lead trading partner in Ireland

Over the past 25 years N.A.A., based in Dublin, has developed into Ireland’s leading trading partner for fittings and wood-based materials. In addition to the comprehensive range of products and services, the quality and reliability of Hettich fittings have contributed to the success story and continuous growth of N.A.A.

Just as on the German market, the current living and kitchen trends play an important role on the Emerald Isle as well. Product innovations such as the AvanTech YOU drawer system or the TopLine XL sliding door system are therefore very popular. Last year, Hettich launched a new full range catalog to support customers in Ireland. At the same time digitization is becoming increasingly important. The catalog thus combines the best of both worlds: the printed reference work as a traditional offline tool and the digital links leading customers to the latest content in the online shop, CAD data, assembly aids and much more.

Successful teamwork for 25 years

N.A.A. customers in Ireland benefit from Hettich’s extensive knowledge and constant willingness to innovate. At the same time, N.A.A. can play to its own strengths: valuable business relationships and a high level of product know-how as well as comprehensive services and precise knowledge of the Irish market. To mark the anniversary of this successful partnership, Hettich presented N.A.A. a certificate and a trophy. As a further surprise, ”Hettich on Tour” started in Ireland for the first time at the same time. With the mobile showroom, N.A.A is now traveling across the country for 4 weeks to meet customers in all four provinces. Equipped with a perfect presentation of the new products and the traditional top sellers, this saves customers the trip to the N.A.A. showroom in Dublin. The rolling event is accompanied by a social media campaign, limited offers and special giveaways. Hettich and N.A.A. are looking forward to many interested craftsmen and furniture manufacturers!

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Hettich is triple winner of the world renowned Red Dot Award in the ”Product Design” category. The AvanTech YOU Illumination feature, the Push to open Silent soft closing system for hinged doors and the Quadro Compact FE 20 drawer runner for wine refrigerators received the accolade for outstanding design quality.

With its three award winning products, Hettich clearly demonstrates that innovative fittings often form the basis for discerning and practical furniture design. The AvanTech YOU drawer system goes one step further and is quite simply the platform for design diversity. In addition to any choice of colour, format and material, the newly awarded AvanTech YOU Illumination feature speaks to the emotions with light: homogeneous LED light at 4,000°K in clip on profiles illuminates open drawers on the inside or makes a stunning statement on the outside. And glass inlays with polished or ground edges are also presented in the best light with AvanTech YOU Illumination. The system works without any additional cables in furniture which means it is easily fitted at any later stage.

Hettich’s newly developed Push to open Silent for hinged doors also left the jury no doubt. This solution closes a convenience gap in handleless design because a soft and self closing mechanism has so far not existed for a mechanical opening system for hinged doors. The Push to open housing contains standard batteries. These supply the energy needed to return the push rod to its home position after the handleless door has been opened. The compact soft closing system simply screws into the cabinet body and matches its particular colour in a choice of either white, grey or anthracite.

The award winning Quadro Compact FE 20 pull-out system for wine refrigerators also combines design and user friendly convenience in a way that meets discerning expectations. Wine bottles should be moved without vibration so as not to impair quality and taste. Providing jerk-free action, the Quadro Compact pull-out system gently moves the wine refrigerator’s pull-out shelves in and out. A hybrid ball bearing system ensures particularly smooth, low vibration running performance. Optional features such as the soft and self closing mechanism enhance user convenience. Coming in a dark surface finish, the pull-out runner perfectly matches the wine refrigerator’s classy design too.

Three products, three different applications, all achieving one goal: outstanding, practical furniture design with emotional appeal.

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